A decade ago, print design centred around creating a solution for a canvas with predefined dimensions. Today, with an unlimited number of screen sizes on a vast number of desktop computers, laptops, tablets and mobile devices, professional web designers have to be able to produce designs that are usable and accessible on all of these devices at once.
Ampersand London is proud to be working with some of the most respected interactive designers in the UK. We produce highly effective, interactive design solutions that ensure your potential customers can achieve their desired goals as quickly and as easily as possible.
Responsive web design is the art of designing and developing a website which adapts to the viewing environment. Years ago, website owners had to pay for a separate mobile website if they wanted to serve optimised content to their users on tablets and mobile devices. Today, responsive web design enables us to design and develop websites with elements that change position depending on the current width of the web browser, effectively eliminating the need for pinch to zoom to view content properly on smaller screens.
Adaptive web design is similar to responsive web design in many ways. The main benefit of adaptive web design is that the code pushed out to the browser is optimised for the device that is receiving it, producing a noticeable reduction in bandwidth for high traffic websites.
Whether it’s a fixed-width single page promotional website or a large template driven responsive or adaptive website you require, talk to us now to find out how our extensive interactive design skills will help you get the best out of your online business.