Search Engine Optimisation

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Search Engine Optimisation

Search engine optimisation (SEO) is the art of improving the visibility of a website or a web page in a search engine’s natural or organic search results. As standard we build all of our websites to comply with the W3C’s HTML and CSS web standards, and the WAI WCAG’s level 1 accessibility standards. We ensure that we use each element correctly, and all of the elements are in the correct order. This is already a really good start in the fight to get on to the first page of the most popular search engines.

We also do basic keyword research as standard, look at related search terms, check the competition for each particular string, check how many people are searching for each keyword phrase, and choose the most suitable targeted keyword phrase for each page of your website. We believe basic level search engine optimisation will produce good enough results for most small businesses. Social media marketing is much easier to do for non web professionals, and a much better return on investment than search engine optimisation.

Advanced search engine optimisation can be a full time job for one or more people. Some large organisations have teams of 20 or more full-time SEO professionals managing their position in search engine results. This is necessary as some of these organisations are fighting for highly competitive single keyword phrases.

We offer one-to-one training for basic level SEO. This will enable you to gain the maximum possible exposure for each news or blog article you publish. Talk to us today to see how we can help you climb up the search engine results for less.

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